Terms of Service
Last updated: 29 March 2026
These Terms of Service ("Terms") govern access to and use of Cleo's AI-assisted business management services ("Services"), including communication via WhatsApp and integrations with third-party tools you connect. By using the Services, you agree to these Terms.
1. The Services
Cleo provides configured automation, briefings, messaging, and related features as described in your order, proposal, or onboarding materials. Features depend on the plan you select and the tools you authorise. We may modify or discontinue parts of the Services with reasonable notice where practicable, except for urgent security or legal reasons.
2. Eligibility and accounts
You represent that you have authority to bind the business or entity that uses Cleo. You are responsible for accurate registration information, safeguarding credentials, and all activity under your account. You must comply with WhatsApp's and any connected platforms' terms when using the Services through those channels.
3. Your data and integrations
You grant Cleo permission to access, process, and use data from systems you connect, solely to provide the Services. You warrant that you have all rights and consents needed to share that data with us and to instruct us to process it. You remain responsible for the accuracy of your data and for your use of third-party products.
4. Acceptable use
You agree not to:
- Use the Services unlawfully, fraudulently, or to harm others
- Attempt to gain unauthorised access to our systems or other customers' data
- Reverse engineer, scrape, or overload the Services except as permitted by law
- Use the Services to send spam or violate messaging or marketing rules
- Upload unlawful content or content that infringes others' rights
We may suspend or terminate access for material breach of these Terms or applicable law.
5. Fees and payment
Fees, billing cycles, and setup charges are as agreed in your order or contract. Unless otherwise stated, fees are non-refundable except where required by law. Late payment may result in suspension of the Services. Taxes are your responsibility where applicable.
6. Intellectual property
Cleo and its licensors own the Services, software, branding, and documentation. Subject to these Terms and payment, we grant you a non-exclusive, non-transferable right to use the Services for your internal business purposes during the subscription term. You retain ownership of your data.
7. Confidentiality
Each party will protect the other's confidential information with reasonable care and use it only for purposes of the Services. Exceptions include information that is public, independently developed, or legally required to be disclosed.
8. Disclaimers
The Services use artificial intelligence and integrations that may produce incomplete or incorrect outputs. You are responsible for reviewing important decisions and outputs. Except where prohibited by law, the Services are provided "as is" without warranties of merchantability, fitness for a particular purpose, or non-infringement. We do not guarantee uninterrupted or error-free operation.
9. Limitation of liability
To the maximum extent permitted by applicable law, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or loss of profits, data, or goodwill. Our aggregate liability arising out of these Terms or the Services in any twelve-month period is limited to the fees you paid us for the Services in that period, except for liability that cannot be limited by law (such as death or personal injury caused by negligence, or fraud).
10. Term and termination
Subscriptions run for the term agreed (for example monthly rolling). Either party may terminate for material breach if the breach is not cured within a reasonable period after notice. On termination, your access ends; we will delete or return your data as described in our Privacy Policy and any data processing agreement, subject to legal retention needs.
11. Changes to these Terms
We may update these Terms. We will post the new version on this page and update the "Last updated" date. For material changes, we may provide additional notice. Continued use after the effective date may constitute acceptance where permitted by law.
12. Governing law
Unless your contract specifies otherwise, these Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, without prejudice to mandatory consumer protections in your country of residence where you are a consumer.
13. Entire agreement
These Terms, together with your order, statement of work, data processing terms (if any), and our Privacy Policy, form the entire agreement regarding the Services and supersede prior discussions on the same subject.
14. Contact
For questions about these Terms, use the contact details provided in your agreement or during onboarding.